Following SmartRent’s acquisition of SightPlan in 2022, played a key role in transitioning all brand assets, marketing collateral, and communications to align with SmartRent’s branding and guidelines.

Collaborated across multiple departments—including product and web—to enhance and refresh our brand in 2024 which was aligning our identity to a SaaS-first strategy and elevating market perception. Contributed to the development and rollout of new branding across various mediums, including emails, digital ads, marketing collateral, and more.

Designed the campaign for our collaboration with Alloy Deadbolt+, enabling Apple Wallet access for residents. Created videos, digital ads, and social media content to promote the integration. Additionally, developed sales decks and designed materials for industry trade shows such as the National Apartment Association (NAA) conference.